We Offer the Latest Hearing Aid Technology.

At Preferred Audiology Care we are always current on the latest hearing technologies. Whether you’re getting hearing aids for the first time or you’re upgrading to the latest technology, we can help find the best fit for you.

Hearing aid technology has advanced rapidly in most recent years, and for individuals who are just now exploring their options for the first time, the amount of styles on the market may seem overwhelming. Whether you want a small device that integrates the latest technology or would rather have a more basic model that’s easy to use, there’s a hearing aid for every budget and lifestyle. Our practice only partners with the leading brands in the hearing aid industry to ensure that you have access to devices that are high-quality, comfortable, and affordable. The team at Preferred Audiology Care has been helping patients select the right device for their needs since 2010.

Hearing Aid Styles

The hearing aid industry offers patients more options than ever before, yet all devices find themselves in one of two categories: Behind-the-ear (BTE) and In-the-ear (ITE). Keep reading to learn about these styles and discover which design might work best for you.

Behind-the-ear (BTE) Hearing Aids

Sitting behind or on top of the outer ear, a BTE design utilizes a tube that connects to an ear mold or tip inside of your ear canal. With the widest selection of colors, sizes, features, degrees of power, and battery types, BTE’s are so small that they are often unnoticeable to others. Some of the various BTE styles include:

Mini BTE:

The smallest BTE option on the market, a Mini BTE creates a natural hearing experience through a soft tip at the end of its tubing. This encourages airflow and sound to enter into the ear along with amplified sounds.

Receiver-in-the-ear (RITE) or Receiver-in-canal (RIC):

A speaker built into the ear tip instead of the body of the device is what makes RITE hearing aids different. Their size is similar to that of a Mini BTE and they are nearly invisible to others. Mini RITE’s are also an option.

BTE with Earmold:

BTEs with an earmold uses a custom-shaped earmold at the tip of its tubing, directing sound straight to the ear canal. These devices are slightly larger and use a shape that follows the contour of your ear. The can provide more power for patients who have more severe hearing loss and may have slightly more features. These are typically recommended for children due to their versatility and ability to connect to most FM systems.

In-the-ear (ITE) Hearing Aids

Instead of resting behind the ear, ITE hearing aids sit inside of the ear using an impression for a custom fit. We offer many types of ITE styles including:

Invisible in-the-canal (IIC):

Sitting deep within the ear canal, IIC devices are the smallest hearing aids on the market and are nearly invisible to the naked eye.

Completely in-the-canal (CIC):

These devices are slightly larger than the IIC, yet are still quite discreet. CIC hearing aids fit inside the entrance of your ear canal. CICs may have slightly more functions than an IIC such as buttons to change settings.

In-the-canal (ITC) or Half Shell:

Patients looking for features like volume control, directional microphones, and a larger battery will benefit from an ITC device. These typically sit in the lower portion of the outer ear bowl and are slightly larger than a CIC.

In-the-ear (ITE) or Full Shell:

Best for individuals with more severe hearing loss, an ITE device fills the entire outer bowl of the ear. Patients can enjoy advanced features like volume controls and longer battery life due to their larger size.

Lyric – The Only Invisible Extended-Wear Hearing Aid

Unlike many other hearing aids, Lyric is positioned completely inside the ear canal. It uses your ear’s natural anatomy to funnel sound to your eardrum, allowing the outer ear (the pinna) to direct sound into the ear canal naturally. The Lyric does not need to be removed daily, and requires no batteries. Talk with your team at Preferred Audiology Care to see if the Lyric might be right hearing aid for you.

Wireless Connectivity: Bluetooth Hearing Aids, Smartphone Apps, and More

Hearing aids have come a long way, and today’s models are packed full of advanced features that make wearing them a breeze. Whether you enjoy listening to music or watching your favorite television program, hearing aids have the option of connecting to other devices via Bluetooth. Now the same small devices that help you hear better can enhance your day to day life like never before!

Part of what makes this wireless connectivity so incredible is the ease of use that comes along with your advanced hearing aid. In most cases, you can install an app onto your smartphone that allows you to adjust the volume or change the settings of your hearing aid. You can create a customized hearing experience depending on the environment you’re in, all with the discreet and simple action of touching the screen of your phone. Some hearing devices can even work to pick up the sounds around you and automatically adjust your settings based on your specific hearing needs.

Wireless features also work to improve your hearing ability and the ease in which you can communicate with others. Many hearing aids can link to your phone via Bluetooth technology to provide clear and crisp conversations. By streaming directly to your aids, you remove the possibility of feedback or asking people to repeat themselves. Other audio activities like enjoying podcasts, audiobooks, listening to music, and more can also stream directly to your devices, allowing you to enjoy your favorite hobbies once again. Try using your hearing aids as a high-definition headset as well for an unparalleled listening experience.

This is an exciting time in hearing technology development and advancements occur rapidly. Be sure to ask us which models of hearing aids offer these types of features and we’ll be happy to walk you through what the latest technology has to offer.

Which Hearing Aid is Right for You?

With the ever-growing list of options these days, selecting the best hearing aid for your needs can seem daunting. Many factors will determine the best model of hearing aid for you, including your unique hearing ability, lifestyle requirements, budget, and preferences for specific features and styles. At Preferred Audiology Care we’re experts at making this an easy and straightforward process so you can find a hearing aid that best suits you.

The first step to finding the right hearing aids for you comes with a hearing evaluation, allowing us to determine exactly which features will work the best for you. It’s our goal to reconnect you with the world again and provide clear hearing day in and day out.

Assistive Listening Devices

Enhance Your Hearing with Assistive Listening Devices

Do you have difficulty hearing your friends and family speak? Would you like to hear better over the phone and while watching television? If so, you may be interested in an assistive listening device.

How Can an Assistive Listening Device Help?

Assistive listening devices are small, affordable, and easy-to-use accessories that increase the volume of words while decreasing background noise.

Assistive Listening Options:

  • Television listening devices
  • FM systems
  • Vibrating, wireless alarms
  • Bluetooth audio streaming devices
  • Captioncall Phones
  • Room looping systems
  • Connect to your Smart phone and control through the App.

We carry most major manufacturer’s hearing aids and know the ins-and-outs of most models of hearing aids on the market.

Protect Your Hearing All the Time

Do you want to make sure your hearing is protected in situations with a high level of noise? Ask about our In-House Custom Hearing Protection with 3D scanning and 3D printing capabilities. You can receive comfortable custom hearing protection designed just for you.

CareCredit Financing

CareCredit helps you pay for out-of-pocket healthcare expenses for you, your family, and even your pets! Feel free to apply for the credit card to assist you with healthcare costs. Once you are approved, you can use it to help manage health, wellness and beauty costs not covered by insurance.

Explore your hearing aid options with our experienced team.


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